Color is the necessary tool when dealing with visual communication. If websites don't have an attractive theme, a business is unable to portray a certain message with their audience. It gives individuals viewing the website the tone of the company and a sense of what they are all about. If the website has bright and cheerful colors, the business may be fun and energetic. If the colors are dull and dark, the brand may be more serious and trying to give their viewers a sad or depressed feeling. If the colors are green and earthy tones, the company might be an earth friendly company, clothing brand, or non profit organization. Blue and neutral colors are often colors used with medical fields. If the website is targeted towards a youthful audience, they would typically use yellow to show energy and encouragement.
Target is one large company that demonstrates strong visual communication. Any person can look at the Target logo and know exactly what it is. Their bright red color is attractive, exciting, and urgent. Red is a color that could be used for many areas such as sports, medical emergencies, fashion, and food. Furthermore, Target can connect red with their stores, because you can find almost any of those areas at a local Target store. Target sponsors artists and music video productions such as Taylor Swift, and Marren Morris, while making the color theme red for the audience to see, which is a good advertising technique.
