FINAL BROCHURE

LOGO IN COLOR

LOGO IN BLACK AND WHITE

RESUME

CONESNT POSTER

POSTCARD ABOUT ME

FINAL BUSINESS CARD

See my Final Brochure!

Final Business Card

Logos Around Us

Everyone sees logos during their daily life. Whether they know it or not, they are being attracted to the design and color of the logo, that took a lot of hard work for the company to put together. Over the years, individuals have watched logos fail, be successful, and most importantly, they grow. Walmart, NBC, and Starbucks are three companies that have successful logos. Everyone can agree that these three logos work for their companies their own unique ways.

Walmart has a strong logo for many reasons. One being that the letters are not in all caps, and don’t scream at an individual that they are a corporation. The colors blue in the logo is a color liked by many. Not only that, but it stands for modernity and trustworthiness. The font is playful and calming, unlike some brands that make an individual feel stressed just looking at it. Their yellow symbol is light and playful. It represents a lightbulb going off, so people and shoppers feel smart shopping at this store. The logo is overall positive and appealing to the eye, and connects with their store because they have affordable and quality products to offer. Walmart does not want people to think that they are cheap, so if the logo and design is clean and sharp, viewers will be more than happy to be a customer of this store.

NBC has an extremely strong logo also. Originally, the peacock's colors were there to represent color television coming about. Today, the colors can represent the emotions everyone goes through watching colored television. These feelings could be of joy and energy. the logo has definitely gone through some changes, but is now simpler and constructed well so that it is appealing to the viewers eye. Individuals will choose to watch NBC because when they see their logo, they notice it and their eyes follow to the colorful design.

Starbucks is yet another successful company with a smart designed logo. The unique design catches the interest and eye of any person who walks by it. It is recognized so easily because of it’s designed. This logo was originally from a “twin-tailed mermaid,” form Greek mythology. The shape and use of the natural colors is easy for people to recognize. The green and white colors are significant to everyone who sees it, especially because it is original. It is most definitely an iconic design, and modern. The design is circular which shows that starbucks is a cycle, especially for daily coffee consumers. The green and white colors are simple and appealing to the eye, while there is not fonts at all. Even though there is no lettering, everyone can identify where it is from.

The world has many logos, but it takes a lot of time and effort to achieve one that will work for everyone. Those who are successful did not become successful over time. They have evolved over time and had to see what the customers were liking and disliking. Every logo is different, and it depends on the company to find out which design works best to represent them.

Creative Business Card Ideas

Logo for Moments By Adventure

Moments by Adventure Thumbnails

Moments by Adventure will be a photography business for adventure sessions specifically. For example, it will be able to capture moments for engagements, engagement sessions, wedding sessions, hiking sessions, family sessions, etc. The feel of these photographs will dark and cool colors. It will have earthy tones and most photographs will be taken during golden hour, or when it is foggy or cloudy out. The target audience for this company is for young adults to those getting married. It can be a company for any age though. This logo will communicate through its colors and the image it reveals. The company is very natural and will not use such posed shots as other photography businesses.

The Adventures of Karen Wrap-up

This is my postcard that I put a lot of effort and thought into. I am proud of my work and how far it has come from the very beginning of this project, considering it took a lot of hard work to even think about how I wanted it composed. At the beginning of the project it seemed like a lot, but once you get going with it, it was fun and a great learning experience. This assignment was an essential exercise in design communication because it gave students an opportunity to use their creativity and create something that could be beneficial to them in the future. It used composure along with technical skills that people in the future can look at and see that we reached the goal of completing this project. I used colors that were not completely vibrant, because I am quieter and don't need to have bright colors in my postcard. Choosing colors for mainly anything are usually natural for me, which really shows my personality. That is why I chose these colors for my postcard. My fonts are simple because I am a simple person. They are also easy to read, because I know that I do not like it when I can clearly read someone's work, so I don't want anyone to get frustrated with mine. My design hierarchy was simple, yet showed my personality. At first, I wasn't sure how I wanted it to be exactly, but as the project went on, I found something that really fit for me and showed who I am the best. The design is the most important part of the project because it attracts the viewer’s eye first. If your design is not attractive, the viewer is not going to want to look at it at all and will breeze past it. That is why I moved a lot of my objects and text around many times. I think that this project was also important for that reason. It shows how long some projects take just from choosing a specific color or text. It was a challenge to get the perfect composition for this project for me and probably most other students too. The hardest part was the final touches to the InDesign project though, because after looking at it for so long, you want to make sure that it is perfect. Using all three applications and learning from this project will help us all in the future. It was a requirement because it shows students how to use each platform separately, and then take what we made in each application and put it together at the end. In the working world in the Media field, this is going to happen a lot, so it is good to learn these skills now.The mountains in my project represent that I like to explore, hike, and adventure. My portrait shows that I am a happy and kind person. In the photo I look happy, and want others to see me like that, and not looking so dull and serious. The colors once again represents my personality the best, and the whole picture as a whole does as well. My experience with this project gave me one major struggle. The struggle was the text wrap. It took me a long time to figure this out for some reason, but after really paying attention and hard work with it, I finally figured it out. This point in the project showed me that you should keep trying even though you really want to give up. I tried so hard many times, but my problem was that the hand tool was stuck on there and wouldn't work for some reason. Then, finally I got the white cursor to work, and learned how to use the text wrap tool to make my text wrap around my mountain graphic. I love to use all of these programs. Photoshop does work the best for cutting out the image and then adding it to the InDesign project. Adobe Illustrator is also a lot of fun, and probably my favorite to work with. This is because you can basically create anything you want. It will definitely be useful in the future. Finally, InDesign is also going to be very useful in the future for bigger projects and bringing different designs together in one platform. I have used all three of these applications before. I am constantly using adobe features to be creative with my everyday life. That is why most of these projects are a lot of fun and allow me to show my creativity.

The Adventures of Karen: Thumbnails and Ideas

When I first saw this project, I was excited because it should be fun to create a postcard based on my own life. Many thoughts popped up in my head, but two things came to mind very quickly. I decided to create my thumbnails based on the two things I am most passionate about. Those two things are adventuring and creating. I love to hike, kayak, and just go to the Adirondacks in general, so a lot of my designs have earthy toned colors, mountains and paddles as the shapes, and a clean look. This is because in the Adirondacks, there is so much nature and you feel calm. That is what I want viewers to feel when they are looking at my postcard. My titles such  as "Explore with Karen" and "The Adventure of Karen" should also show my personality in this postcard. My goal is to create visually stunning content for this postcard that is nice to look at and will represent who I am. I chose pictures of myself that represent what I love to do, and make sense with the theme. I am also a creator because I film weddings and am passionate about photography. That is why my last design has a camera and some brighter colors to it. Each postcard has text boxes or text that will pop with interesting facts about myself. I believe that each of these postcards are well thought out, and will help me create a design that I will not only love, but those viewing will now understand me a little bit more.

Let's Learn about Karen

A hard working, passionate girl, who is always smiling would best describe Karen Kreppenneck. With a love to travel, she is always exploring and finding new places to go. Her favorite place to go with family and friends is to the Adirondacks, since she has been going since she's just been a little girl. Her passions are photography and videography, which is why Media Production is such a perfect fit for her. Karen plans to attend Buffalo State for two more semesters, which leaves her to graduate in the Spring of 2019. She couldn't be more excited to start her journey following college. A goal of hers that she has in mind is to continue growing her Wedding Videography small business, and finding a job that she will be content and excited to go to each and every day. She says that the most important thing is that she is happy with her life and doing what she loves. Currently, she is employed with the YMCA of Buffalo Niagara, and loves to work with children. Karen has a such a sweet personality and a dedicated mind that will help her be successful in the future with all of her goals.

Consent is the Love Language

Final Graphic

Final Flyer

Flyers